About Everlast The name Everlast is synonymous with boxing, although the company started out as a swimwear manufacturer in the Bronx in 1910. As of 2007, the Everlast brand is now present in over 101 countries and has 88 licenses worldwide. Everlast is a global leader in the design, manufacturing, licensing and marketing of authentic boxing-, mixed martial arts-, and fitness-related sporting goods equipment, apparel, footwear, and accessories. From heavyweight champion Jack Dempsey to UFC heavyweight champion Randy Couture, Everlast is a trusted part of the lives of countless athletes and fitness enthusiasts who train and compete as part of an active, healthy lifestyle.
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