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Entrepreneur Magazine: September 2016

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The Surprising Second Act for One of YouTube's Biggest Stars - Connor Franta has made millions as a YouTube star, but he knows that kind of celebrity won't last.

Why We Balance Passion With Reason - Passion slams the gas; reason steers us safely. It's important to strike a balance.

This Founder Finally Made it to the NBA -- With an Analytics Tool - He'd never make the team, but he's still a major player on the court.

INNOVATORS

What Entrepreneurship Taught One Married Couple About Partnership - Collaboration for these founders is professional and personal byMatt McCue

INNOVATORS

She Built an App Without Knowing How to Code -- and is Now a Millionaire - Focus on what you do know -- and can do well by KATE ROCKWOOD

INNOVATORS

This Veteran Risked His Savings to Build Better Armor - He bet his retirement. Now he runs a multi-million dollar business by Matt McCue

INNOVATORS

Understanding One Simple Truth Helped This Founder Raise $23 Million - This entrepreneur turned an unsexy subject into a successful business by KATE ROCKWOOD

INNOVATORS

How a Single Food Truck Helped Build a Multi-Million Dollar Taco Empire - This founder started with $18,000 in his bank account. Now he runs a $4.5 million fast-casual-food brand by Matt McCue

INNOVATORS

To Create Great Customer Experiences, Do This - Create memories and don't rely on enthusiasm by STEPHANIE SCHOMER

CUSTOMER EXPERIENCE

A Retail Legend Shares Customer Service Secrets - What do you learn after 27 years of running a famous store? Ask Roxanne Thurman, owner of Denver's Cry Baby Ranch by Grant Davis

MAKE MORE HAPPEN

These Founders Aren't Selling Furniture, They're Telling a Story - A powerful story keeps this furniture company distinct and memorable by PAUL KIX

HOW TO START A BUSINESS

Explaining What Your Company Does? Keep it Simple. - It's not as easy as it sounds. And you need to get it right by Matt McCue