Dove Men + Care Fortifying Shampoos make hair stronger and more resilient so that men can pursue their active lifestyles. Dove Men + Care Aqua Impact Fortifying Shampoo is designed specifically for men that want moisturized hair. It gently cleans hair while simultaneously giving it a kick of active freshness for a dual cleansing + freshness experience. With The formula, with a powerful combination of caffeine + ocean minerals, it helps strengthen hair, leaving it visibly healthy, thicker and resilient, so that it can keep up with men’s active lifestyles – no matter what the day brings. Great hair care doesn’t stop in the shower! Complete your hair care regimen and get the perfect look with the Dove Men + Care Sculpting Paste for a natural look, Defining Pomade for a sleek and polished finish, or Control Gel for all-day hold.