Elizabeth Arden presents a new perfume, 5th Avenue Style, in September 2009. The fragrance was created by Yann Vasnier from Givaudan.

The fragrance aims at woman who manages to retain her style, buys unique jewelry and clothes and chooses special fragrances which make her happy. Raspberry, marigold and Italian bergamot lie in a top together with sexy, pink pepper. A heart adds petals of peony, plum, peach, New York apple blossom and white chocolate truffle. A base incorporates vanilla, moss and white musk.